Aqualife, the main expert in the field of traditional family soft drinks on the Russian market, made a decision to widen their portfolio with the brand that would respond to the needs of younger target audience.

As a result of the work done the agency suggested the original design concept of Fantola products. The unique fantasy images made by our illustrators in a collage technique correspond to the main purpose of the campaign, follow current trends (infantilism, irony etc.) and reflect the unusual taste combinations.

In other words, the agency has managed to create a one of kind on the Russian market brand of soft drinks for the younger target audience. Fantola became a trendy attribute of teenagers and has been regularly mentioned on social media.

Brand: Fantola

Agency: Svoe Mnenie

Country: Russian Federation

Creative Director: Andrey Kugaevskikh

Client Service Director: Olga Gnatenko
Art Director: Yaroslav Zheleznyakov